Rufus Leonard rebrands Bank of Scotland

The Bank of Scotland is launching a refreshed identity and new retail designs for its branches, created by Rufus Leonard.

The new identity, which replaces the former serif font with a non-serif typeface, features on a new television, radio, online and print marketing campaign for the bank which launched at the weekend.

To read more, visit:

http://www.designweek.co.uk/rufus-leonard-rebrands-bank-of-scotland/3009413.article

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